Foundation of building cooperatives:
compelling concepts.
In Germany there are over 2,000 building cooperatives, which manage more than 2 million apartments.
The majority of co-op properties were founded prior to World War I, as well as in the 1950’s and 60’s. However, what is not yet anchored in public opinion, is that cooperatives still today, actively build new residences as well as renovate existing ones. Moreover, they are often involved in developing whole city quarters and cooperate closely with the respective city authorities. When constructing new properties, building cooperatives seek to develop innovative approaches, in relation to energy efficiency, use of space and multi-generations living together.
Building cooperatives are aware that in this day and age they are required to market themselves differently than in the past. Whosoever wants to improve their image in the longer term, cannot avoid public relations work and marketing. This is for instance, one of the key ways of winning younger tenants:
And with a stable tenant structure, the management can develop the cooperative sustainably.
Meßner+Meßner creates the right marketing and PR-concept – from the development of the logo to the design and photo-shoot, right to the texts, which say what you want to convey. We develop demanding media for your company communication: flyers and image brochures, websites and online newsletters, press releases and annual reports. With regard to member magazines, we assume
full responsibility for editorial work, right up to the going-to-print. Our PRexperts ensure that the press provides the necessary vibrancy.
Make your cooperative the number one address to turn to for modern living in your city!
In 2013, the odd auditor may have been willing to overlook the new requirements for the operating review, in 2014 this may not be the case anymore. Our specialised writer for the operating review is trained in business administration. Moreover, we work together with an audit firm – one specialised in cooperative audits which can also advise you in the preparation of your
annual accounts.
David Solbach zum Thema:
»Wohnungsbaugenossenschaften wissen, dass sie sich heutzutage – anders als früher – vermarkten müssen. Denn wer sein Image langfristig verbessern möchte, kommt an Öffentlichkeitsarbeit und Marketing nicht vorbei. Nur so können beispielsweise auch genügend junge Mieter gewonnen werden: Und nur mit einer stabilen Mieterstruktur kann das Management das genossenschaftliche Unternehmen nachhaltig entwickeln.«