Unhealthy competition?
Our recipe: healthy marketing.
Today, the answer to growing competition amongst general practitioners,
therapists and hospitals is healthcare marketing. Patients are increasingly keen to make decisions themselves,
in relation to which doctor or clinic they go too.
Contemporary patients, are developing into health conscious customers of tomorrow.
And this is precisely how they want to be “treated”. The starting injection for this trend were healthcare reforms.
The challenge: every hospital, every clinic, every GP needs to develop into a standalone and sympathetic brand in order to be competitive. This is particularly the case in congested urban areas, where clinics, GPs and therapists compete directly. Most patients want detailed and understandable information before deciding on a doctor or medical service provider. You should therefore offer a clear profile, creating trust.
We are here to support you to achieve your full potential – and to devise the image and future viability of your business. Our objective is to help you exploit the conflicting fields of regulation and free market, and enable you to demonstrate healthcare marketing par excellence. The core of your communication in this day and age is your website: this provides every patient
including rural ones – with an entry point. A well designed website, for instance, enables doctors to access more private patients.
Under the premise of adhering to regulation, advertising by doctors and healthcare practitioners is possible. It is simply not sufficient to apply customary marketing methods to the healthcare industry. Healthcare marketing is always inter-disciplinary, overlapping psychological, medical and business facets. We can advise you, which online or print content is permissible and when the boundaries of the law, risk being overstepped. In addition, a sensible and factual PR approach – from press releases to newspaper interviews – provide patients with orientation and direction. The patient is provided with choice. Convince him / her of your abilities and personality!
Das sagt David Solbach zum Thema erfolgreiches Praxismarketing:
»Eine Arztpraxis, die nicht präsent ist und auf Praxis-Marketing verzichtet, wird in Zukunft schlichtweg übersehen. Erfolgreiches Praxis-Marketing begegnet schon heute den Patientenwünschen von morgen – und das konsequent auf verschiedenen Kommunikationskanälen wie Praxis-Website, Imagebroschüre, Patientenmagazin oder Arztbewertungsportal-Profil.«